Expansion Plan

💼 Corporate Sponsorship Renewal Pitch + Future Tour Expansion Plan for Just Say Gay


📢 Corporate Sponsorship Renewal Pitch

📩 Subject: Continued Partnership Opportunity – Just Say Gay 🎭

Dear Sponsors,

I wanted to personally thank you for your invaluable support of Just Say Gay. Your partnership helped us bring this groundbreaking LGBTQ+ comedy to life, and we’re excited to continue the journey together.

Impact of Your Sponsorship So Far:
audience members engaged
media impressions & press mentions
increase in community outreach participation
social media interactions featuring your brand

As we gear up for , we’d love to explore ways to secure your sponsorship to keep this momentum going. Your continued support will allow us to:

  • Extend the production to new cities and venues 🎭
  • Develop educational outreach programs for LGBTQ+ youth 🏳️‍🌈
  • Offer special ticket packages for community organizations 🎟

We’d love to discuss how we can customize a sponsorship package that aligns with your brand’s mission and outreach goals. Would you be available for a brief call next week?

Looking forward to continuing this incredible partnership!

Best,
Debi Hall

[email protected]


🌍 Future Tour Expansion Plan

📍 Goal: Expand Just Say Gay to new cities & theaters while maintaining financial sustainability.

📅 Projected Timeline:

  • Phase 1 (3-6 months): Secure funding & confirm venues
  • Phase 2 (6-9 months): Marketing, press outreach & ticket pre-sales
  • Phase 3 (12+ months): Tour launch

1️⃣ Target Cities for Expansion

🏙 Major LGBTQ+ Theater Hubs
✅ New York City (Off-Broadway theaters)
✅ Chicago (Steppenwolf, Broadway in Chicago venues)
✅ San Francisco (Magic Theatre, LGBTQ+ cultural centers)
✅ Los Angeles (Geffen Playhouse, LGBTQ+ events like Outfest)

🌈 Pride Festival Circuit (Summer Tour Option)
✅ NYC Pride
✅ San Francisco Pride
✅ Miami Beach Pride
✅ Atlanta Black Pride

💡 Why These Locations?

  • High LGBTQ+ population
  • Strong drag & theater culture
  • Established arts funding programs

2️⃣ Tour Funding Strategy

💰 Estimated Budget Per City: $50K – $150K
📌 Funding Sources:
Expanded corporate sponsorships (multi-city packages)
Local arts grants & city tourism funding
Regional LGBTQ+ nonprofits & community partnerships
Ticket sales & pre-sale fundraising


3️⃣ Scaled Production Adjustments for Touring

Venue Flexibility:
🎭 Adjust set design to fit both intimate theaters & larger venues
🚛 Transportable multi-level set pieces

Marketing Approach:
📲 Hyper-localized social media campaigns
🎟 Early VIP & influencer partnerships in each city
🏳️‍🌈 Collaborations with local LGBTQ+ bars & performers


4️⃣ Measuring Success & Growth

📊 Key Performance Indicators (KPIs):
✅ Audience size per city
✅ Sponsorship & fundraising growth
✅ Press & media coverage expansion
✅ Post-show audience surveys

📌 Future Vision: After the tour, explore Netflix/streaming adaptation or regional licensing for theaters nationwide.

📑 Grant Proposal for National Touring + Investor Pitch Deck for Long-Term Funding


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2️⃣ Project Description & Tour Objectives

🎭 Project Title: Just Say Gay – The National LGBTQ+ Theater Tour
📍 Tour Locations: [Targeted cities & venues]
📅 Projected Timeline: [Dates of tour]

Key Objectives:
✔️ Bring authentic LGBTQ+ narratives to diverse communities
✔️ Provide low-cost & accessible tickets to underserved audiences
✔️ Partner with local LGBTQ+ organizations for outreach & advocacy


nsure that LGBTQ+ theater remains accessible, inclusive, and impactful across multiple cities.


4️⃣ Measuring Impact & Success

📊 Projected Audience
📢 Marketing & Press Reach
🎭 Community Engagement:
✔️ LGBTQ+ mentorship & talkbacks
✔️ Partnerships with local Pride groups

📌 Post-Tour Success Metrics:
✅ Ticket sales growth & demand for future seasons
✅ Regional theaters licensing the play for long-term sustainability


📊 Investor Pitch Deck for Long-Term Funding

🎯 Goal: Secure angel investors, theater backers, or arts funding organizations for multi-season expansion & eventual streaming adaptation.


1️⃣ Cover Slide (Introduction)

📍 Title: *Invest in the Future of LGBTQ+ Theater – Just Say Gay
📸 High-impact image: Drag queens + storm shelter set

💡 Tagline: Drag. Drama. Tornadoes. And one unforgettable theater experience.


2️⃣ Problem Statement (Why Now?)

📊 Lack of LGBTQ+ Representation in Touring Theater:
✔️ Less than 10% of major touring theater productions center on LGBTQ+ stories
✔️ Limited access to live LGBTQ+ performances outside major cities
✔️ Strong demand for LGBTQ+ stories in mainstream media


3️⃣ Solution – Why Just Say Gay?

Critically acclaimed, audience-loved show
Proven box office success with [X]% ticket sell-through rate
Scalable touring model with multiple revenue streams (ticket sales, merch, partnerships)
Built-in LGBTQ+ & drag fandom eager for representation


4️⃣ Market Opportunity & Expansion Plan

🏳️‍🌈 Primary Audience: LGBTQ+ theatergoers, drag fans, comedy lovers
🎭 Expansion Pathway:
✔️ Phase 1: Regional tour (5–7 cities)
✔️ Phase 2: National tour (15–20 cities)
✔️ Phase 3: Licensing to regional theaters
✔️ Phase 4: Potential streaming adaptation (Netflix, HBO, or LGBTQ+ film festivals)


5️⃣


📜 Theater Licensing Guide: Expanding Just Say Gay to Regional Productions

📍 Goal: License Just Say Gay to regional theaters, community playhouses, and college drama departments to increase revenue & audience reach.

📅 Projected Launch: 6-12 months post-tour


1️⃣ Why License Just Say Gay?

High Demand for LGBTQ+ Content – Theaters are actively seeking diverse, inclusive programming.
Scalable for Different Venues – The script & set design can be adjusted for large or small productions.
Revenue Growth – Licensing expands profits without ongoing production costs.

💰 Projected Licensing Revenue:

  • Small theaters (100-300 seats): $2,500 per run
  • Mid-size theaters (300-800 seats): $5,000 per run
  • Colleges & universities: $3,000 per run
  • Total estimated revenue: $250K+ annually with 50+ licensed productions

2️⃣ Licensing Packages & Pricing

PackageLicense FeeIncluded MaterialsIdeal For
🎭 Standard$2,500Script, basic rights, logo useSmall regional theaters
Enhanced$5,000Script, rights, official marketing toolkitMid-size theaters
🎓 Education$3,000Script, study guide, video masterclassColleges & universities
🎟️ Full VIP Package$7,500Everything above + virtual consultation with playwrightLarge venues & festivals

📌 Licensing Partners to Target:

  • Regional theaters (Steppenwolf, Pasadena Playhouse, Dallas Theater Center)
  • LGBTQ+ theater companies (Celebration Theatre, Diversionary Theatre)
  • College drama programs

📩 How to Apply for a License?

  • Submit a request via [Your Website]
  • Approval process within 2 weeks
  • Signed contract & upfront payment required

📢 Marketing Support for Licensees:

  • Social media promotions for all participating theaters
  • Feature in Just Say Gay’s national press campaign

📺 Strategic Partnership Pitch: Just Say Gay Streaming Adaptation

📍 Goal: Develop Just Say Gay as a filmed stage play or scripted streaming adaptation with major platforms.

🎯 Potential Streaming Partners:
Netflix (Heartstopper, RuPaul’s Drag Race)
Amazon Prime Video (Transparent, Red, White & Royal Blue)
HBO Max (Veneno, We’re Here)
Hulu (Fire Island, Pose)


1️⃣ Why Adapt Just Say Gay for Streaming?

📊 LGBTQ+ Streaming Demand is Rising

  • 80% of Gen Z viewers actively seek LGBTQ+ content (GLAAD Report)
  • Netflix’s Heartstopper led LGBTQ+ content engagement by +250% YoY

🏳️‍🌈 What Makes Just Say Gay Stand Out?
✔️ Theater-meets-Drag crossover – Like Hamilton meets RuPaul’s Drag Race
✔️ Unique Texan drag humor – A fresh, hilarious take on queer identity in the South
✔️ Existing fanbase & high engagement – Built-in audience from touring success


2️⃣ Two Adaptation Models

🎭 Option 1: Filmed Stage Play (BroadwayHD-Style)
🎥 Pitch: A high-quality, multi-camera recording of the Just Say Gay live production, edited for streaming.
📌 Budget: $150K-$300K (venue rental, multi-camera setup, post-production)
📌 Distribution Partners: BroadwayHD, Amazon Prime Video, Hulu

📈 Pros:
✅ Lower production costs
✅ Maintains live-theater energy
✅ Quicker to release


📺 Option 2: Fully Scripted Streaming Series (Limited or Episodic)
🎥 Pitch: A 6-episode scripted comedy series inspired by the play’s characters & themes.
📌 Budget: $3M-$5M (full production, set builds, cast salaries)
📌 Distribution Partners: Netflix, HBO Max, Hulu

📈 Pros:
✅ Higher mainstream appeal
✅ Potential for multiple seasons
✅ Expands LGBTQ+ representation on TV

📊 Projected ROI:

  • BroadwayHD Model: 1M+ views = $1M+ revenue
  • Scripted Series Model: Streaming licensing deal = $5M-$10M upfront

3️⃣