🎭 Sponsorship Proposal
🔹 Why Sponsor Just Say Gay?
- Celebrates LGBTQ+ culture through an engaging, heartfelt, and comedic play.
- Aligns with brands that support diversity, equity, and inclusion (DEI).
- Target audience: Theatergoers, LGBTQ+ community, allies, and arts supporters.
- Marketing exposure: Brand visibility across social media, press, and live performances.
🔹 Sponsorship Tiers
| Tier | Contribution | Benefits |
|---|---|---|
| Presenting Sponsor | $25,000+ | Logo on all marketing materials, website, & playbill cover + VIP opening night access + exclusive sponsor mention in media interviews |
| Main Stage Sponsor | $10,000 | Logo on website, playbill, and step & repeat backdrop + VIP tickets |
| Community Sponsor | $5,000 | Logo on website & playbill + 4 complimentary tickets |
| Supporting Sponsor | $2,500 | Name listed on website & playbill + social media shout-out |
📌 Potential Sponsors:
- LGBTQ+ brands: Absolut, MAC Cosmetics, Sephora, Fenty Beauty, RuPaul’s Drag Race, Netflix
- Local Businesses: LGBTQ-owned cafes, bookstores, bars, theaters
- Corporate DEI departments: Google, Meta, Apple, Bank of America
📩 Sponsorship Outreach Plan:
- Email campaigns to corporate sponsors & LGBTQ+ brands
- Networking at LGBTQ+ community events (Pride festivals, drag brunches, local theater nights)
- Direct outreach to arts foundations and grant programs
🎟️ Marketing Strategy
🔹 Target Audience
- LGBTQ+ community (drag fans, theater lovers, Gen Z & Millennials)
- Theater & arts enthusiasts
- Progressive & inclusive allies
🔹 Promotion Plan
1️⃣ Social Media Blitz 📱
- Instagram & TikTok: Behind-the-scenes content, cast interviews, drag makeup tutorials
- Twitter/X & Facebook: Engagement campaigns, ticket giveaways, audience Q&A
- Hashtags: #JustSayGayPlay #LGBTQTheater #DragOnStage
2️⃣ Media & Press Outreach 📰
- Pitch to LGBTQ+ media outlets (The Advocate, Out Magazine, Them, Gay Times)
- Press releases to mainstream arts publications (Playbill, Broadway World)
3️⃣ Community Engagement & Partnerships 🤝
- Pride events: Pop-up performances, meet & greets at LGBTQ+ events
- Collaborations with drag artists & influencers to promote the show
4️⃣ Early Bird Ticket Discounts & Group Sales 🎟️
- Loyalty discounts for early ticket buyers
- Group deals for LGBTQ+ organizations, universities, and corporate DEI teams